|
Emsoft is a Hong Kong based software developer providing multimedia solutions for consumer electronic manufacturers in Asia. Founded in March 2000 and awarded funding by the Hong Kong Government's Innovation and Technology Fund, Emsoft has successfully deployed its software in a range of consumer products including toy video players, smartphones, electronic dictionaries, PMPs and information terminal.
TECHNOLOGY FOCUS
Emsoft provides highly optimized multimedia solutions running on embedded processors. Emsoft forms alliances with hardware developers and IC vendors to develop total hardware / software solutions. Emsoft owns IP rights for all software components including audio/video codecs, multimedia player, Flash game platform and graphical user interface. Using Emsoft's multimedia solutions, OEMs can dramatically cut down the cost and time to market for their products.
MANAGEMENT TEAM
Richard Tseng, CEO
Founder, Richard Tseng, is a software veteran with over 20 years' experience in Silicon Valley and Hong Kong. After receiving his MBA from UC Berkeley, he went on to specialize in designing embedded control systems for semiconductor equipment at Applied Materials and Unix based Information systems at Sun Microsystems. He has returned to Hong Kong and assembled software teams led by former Silicon Valley engineers.
IC PARTNERS
Emsoft has entered into strategic partnerships with Samsung, Freescale, Cirrus Logic and Neomagic to co-develop and co-market embedded multimedia product solutions.
STRATEGY
Company develops multimedia product solutions with IC partners and market these solutions through its partner's distribution channels. Company's strategy will focus on development of highly specialized solutions where the barrier of entry remains high. Emsoft's ability to provide local development support to Asian manufacturers and affordable customized software solutions should appeal to the cost conscious and highly competitive Asian market.
DISTRIBUTION NETWORK
Emsoft has entered into distributorship agreements with IC companies in Korea, Taiwan, Singapore, and PRC. IC distributors have established channels into OEMs and their objective is to sell as many chips as possible, making them ideal partners in the sales process.
MARKET POTENTIAL
Embedded multimedia is becoming a requirement for a wide range of consumer products. The Semiconductor Industry Association (SIA) expects semiconductor sales of US$214 billion by the end of 2004. More than 50 percent of this amount will go into consumer products with multimedia functions. Of all the sales Asia-Pacific is the fastest growing sector with a projection of $86.9 billion in 2004. As consumers all over the world begin to demand more richness and portability of digital media, the opportunity to provide enabling solutions will continue to grow.
| 
